Less Haste, More Speed the Key to SEO?

Are you constantly trying the latest tricks in Search Engine Optimisation and finding yourself disappointed a week later when they haven’t made the slightest bit of difference? In the online world we’ve all become accustomed to Instant Gratification; news at our fingertips, digital downloads and PPC bringing instant results. With all this progress surely we should be seeing immediate results in SEO?

Whilst most of us wish this was the case, for good reason more often than not it will actually take a while for you to see the results from your SEO efforts. A recent article from SEOmoz reminds both the practitioners and executives that less haste, more speed is the key to successful SEO projects. In fact they continue to say that it is not uncommon for developments on your site to take 6 weeks or more before they fully start to come into play.

What does this mean for the impatient Internet Marketer that wants it all now?

Well the truth is, in this area patience really is a virtue. Just because you are not seeing great results for your organic listings within the first few days and weeks you should not give up hope. Even more important is that you don’t change something a week in because it doesn’t seem to be working.

You may have a great set up and it’s just taking a while for the collections of backlinks to build up and resgiter with the search engines. In addition you may even have to wait weeks just for the Search Engines to crawl your website and register the latest SEO updates that you’ve made on your website.

There are of course many factors that will influence your organic listings and how long it takes for changes to register. If you’d like to read their full article you can find it on the SEOmoz blog by following the link.