When you are running a Facebook page you are initially given a URL that contains a whole bunch of numbers that don’t really add anything and make your page address practically impossible to remember. Luckily after you have at least 25 fans on your page you can update this to get a vanity URL such as www.facebook.com/redbull. You can set this by visiting www.facebook.com/username whilst logged into your account.
One question that often comes up though is whether you should use capitals in your URL?
Well the simple answer is yes, but…. Unfortunately unlike publishing platforms such as WordPress when you create your URL with Facebook you cannot use hyphens-or-dashes and you definitely can’t use any spaces. This means URLs with a mixture of upper case and lower case lettering can often look messy and confusing. This leaves you with the option of using all lower or all upper case lettering and frankly lower case just looks better in the digital environment such as Facebook, search engine results page and it also makes it easier for users to remember how to link you.
With all of that said, there is some light at the end of the tunnel… If the main reason you want to use upper case letters in a URL is for print display in your marketing then both upper and lower case letters will redirect to the same page. So /ThisURL /THISURL /thisurl will all point to /thisurl. This means you can get the freedom of using both styles along with the benefit of having a nice clean lower case URL.
I hope this helps you to make a decision about which style to use for your page and I look forward to hearing from any creative fan page or URL examples that you may have to share…