Do you really need a users full IP address in #GoogleAnalytics?
https://www.conversionworks.co.uk/blog/2018/04/16/ip-anonymization-ga-impact-assessment/
Hint: Probably not, unless you need city level data. Even then the impact is still questionable.
Learn how to enable IP Anonymisation for increased user #Privacy:
https://t.co/hnCaknPZ3M