The #PDF needs to be reinvented into #HTML5 whilst maintaining great content, with context & consistency. #TFMA2014 #PME2014 on #Publishing
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“Use persona pathing within your website optimisation” – Attempt to follow, predict and guide user journeys #TFMA2014
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Born digitals have too much going on for interruption #marketing. Reach them when they have time & are ready to discover you. #TFMA2014
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“Social Media Identity is the new cookie” – Interesting thought from #TFMA2014 on #DigitalMarketing