The average #B2B lead is 57% through their purchase decision before they engage with you.
#Funnel13 #FoM
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#Marketing is moving towards #B21 and #B2P – Marketing to segments of 1; real people with real individual needs and desires. #Funnel13 #FoM
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#Content first strategy: Use content and category scoring to profile your customers. #FoM #Funnel13