So that is the title I hope to have claimed with my latest project! Over the past few weeks and months I’ve been locked away at university researching Mobile Marketing for small and medium enterprises (SMEs). Late one night whilst browsing the NFC research I discovered that NFC tags were relatively cheap and in my caffeine induced state I decided that regardless of the results of my research results I was going to create the first NFC enabled dissertation linked to the mobile web.
What does NFC mean? NFC (Near Field Communications) is a technology that has been around for a while and is starting to pick up steam with mobile marketers as it allows small bits of data such as web URLs and contact details to be transferred just by swiping the mobile device over an NFC tag which can be as small as a sticker.
Unfortunately the results of my research were that NFC is far too early for the majority of brands to pick up although there arealready some companies doing fun stuff with it. Consider my NFC enabled mobile marketing dissertation my contribution to its development as a communications channel.
In fact the results showed that it was the mobile web that was having the biggest impact in the small business world, more so than traditional mobile channels such as SMS which might surprise some. Whilst I won’t make you endure the full dissertation at over 100 pages including appendices and far too much academic talk, I got permission to share the executive summary so if you’re interested in taking a peek you can find it here (or on the other side of the QR Code/NFC tag if you got your hands on a hard copy!).
12,000 words later the beast is done and its time to take my findings out in to the wild. If all goes to plan I’ll be publishing more research on mobile and digital marketing in general in the near future so make sure you bookmark this blog or follow me onTwitter or Google+.