So that is the title I hope to have claimed with my latest project! Over the past few weeks and months I’ve been locked away at university researching Mobile Marketing for small and medium enterprises (SMEs). Late one night whilst browsing the NFC research I discovered that NFC tags were relatively cheap and in my caffeine induced state I […]
Does Mobile Marketing Have a Future?
Recently I got in a discussion where two people were disagreeing about the effectiveness of mobile marketing vs. email marketing. I couldn’t believe that one of the people referred to mobile marketing as just SPAM. At this point my main experience out of the two has been in relation to email marketing however recently I’ve […]